MADE FOR DOGS

This project focused on analyzing local signs and flyers, identifying their core intentions, and reimagining how to transform these ordinary, everyday business materials into extraordinary brand experiences. By elevating design and messaging, the goal was to create stunning, impactful deliverables and advertising that truly resonate.

CHALLENGE + SOLUTION
I collaborated with Dynamic Pets, a local Bay Area store, to transform their hand-drawn signage into a vibrant, modern brand identity. My goal was to create an eye-catching and relatable brand that resonates with young professionals and families who view their pets as part of the household. Using bold typography, playful imagery, and a bright color palette, I designed a lively and inviting identity. By incorporating humorous, relatable visuals of pets in everyday situations, the new branding connected with the community, modernizing the store’s presence while creating a warm, approachable, and inviting space.