The Underdog — Rebranding a Bay Area Pet Store

This project was about giving a small local pet store a real brand for the first time. In a crowded market full of look-alike pet shops, the goal was to create something bold, playful, and hard to miss.

I handled the brand design from start to finish, from identity and advertising to the copywriting itself. The result was a lively, modern look built with expressive type, bright color, and relatable pet imagery that felt familiar, friendly, and rooted in the community.