Graphic design is where I started, but I’ve always been more interested in what happens when it leaves the page. My work lives somewhere between branding, visual communication, and systems thinking, shaped by deep dives into sustainability, environmental design, and how cities and people actually think and function.

 

I’ve built brand identities, led creative teams, and designed work that shows up across print, digital, and real-world contexts, always with clarity, consistency, and real human use in mind. Along the way, I earned a Master of Fine Arts in Graphic Design and Visual Literacy and a Master of Science in Smart and Sustainable Cities, which sharpened how I think about context, behavior, impact, and connection. I’m drawn to projects where strategy meets storytelling and complexity is part of the fun.

 

I’m currently based in San Francisco after spending several years living and working abroad, first in Barcelona and most recently in Ireland. Experiencing different cities and cultures has deeply influenced how I approach design, reinforcing the importance of context, accessibility, and meeting people where they are.

 

At the end of the day, I care about thoughtful design that does something, holds up over time, and makes sense in the world it lives in.