The 'F' Word — Rebrand + Web Design for a Fashion Blog Brand

This project was about creating a fashion blog brand that wasn’t interested in playing it safe. The ‘F’ Word needed a bold, high-contrast identity that matched its sharp voice and fearless attitude, with the “F” standing very intentionally for fashion.

I developed the brand from the ground up, from naming and identity to the full website design. Using expressive typography, intense color contrast, and a clean-but-loud layout, the goal was to make sure it grabbed attention and held it. The result is a confident, high-energy digital presence that feels unapologetic, current, and hard to ignore.