SafeCity — Civic Brand + Environmental Safety System

SafeCity is a city-scale brand and placemaking system designed to help women feel safer navigating urban environments. Built on the idea that safety is shaped as much by perception as protection, the project uses visual identity, environmental design, and digital tools to create clear, recognizable moments of support in public space.

I developed the full system, spanning brand identity, citywide graphics, public installations, a mobile app, and physical safety beacons, all designed to function together as one cohesive urban experience. Rather than a single product or platform, SafeCity demonstrates how design can create visibility, trust, and a sense of shared responsibility in everyday city life.