MADE FOR FASHION

This branding and web design project focused on creating a high-contrast, loud, and unapologetically bold identity for The ‘F’ Word, a new player in the fashion news world. Designed to mirror the brand’s audacious spirit, the layout uses daring typography and vibrant color contrast to captivate an audience unafraid of bold statements.

CHALLENGE + SOLUTION
The challenge was to develop a brand from the ground up that captured fashion’s fearless essence—beginning with a name that would make an impact. The ‘F’ Word emerged as a bold nod to fashion’s edge, with a high-contrast logo and eccentric typography to bring the vision to life. The website design had to be equally striking, balancing clean-yet-bold typography with intense visuals and color contrasts. The result is a cohesive, high-energy brand that feels fresh and unmistakably memorable on both desktop and mobile platforms.