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Camelbak Cameleon Cooler — Product Design + Launch Campaign Contest
INDUSTRIAL DESIGN • PRODUCT DESIGN + BRANDING • CAMPAIGN CREATIVE • BRAND INTEGRATION • PRODUCT SYSTEMS • WEB DESIGN
This product design and launch campaign was developed as part of a Camelbak–sponsored design contest inviting designers to propose a new Vacuum Stainless Steel (VSS) product for the brand’s lineup. While many submissions focused on drinkware, I saw an opportunity to apply VSS technology to a completely new use case.
The Cameleon Cooler is a VSS cooler concept designed to rethink how a cooler functions in real-world settings. Rather than a single hollow container, the designs a modular, mobile system, featuring pull-out food and water drawers, integrated can and bottle storage, all-terrain wheels, and a lid prep surface. Alongside the product concept, I developed the full branding and launch campaign, including advertising and a new section for the Camelbak website, positioning the cooler as a natural extension of the brand.
